Strategije digitalnog marketinga za više rezervacija u 2019. godini

//Strategije digitalnog marketinga za više rezervacija u 2019. godini

Strategije digitalnog marketinga za više rezervacija u 2019. godini

Danas se digitalni marketing koristi u rastućem ritmu u hotelijerstvu. Iako je na kraju istina da su napori uistinu profitabilni, ali pitanje je u tome, koliko novca i gnjavaže treba zaista uložiti i na koji način?

Za početak, treba da se vratite na osnove i da zaista mislite šta vam zapravo daje posao? Odgovor je jednostavan – Rezervacije !! Sada, sa pojavom tehnologije, većina rezervacija se dobija kroz pametnu onlajn strategiju distribucije resursa. Online distribucijom hotelskih soba moguće je upravljati na dva načina – direktno sa vašeg veb sajta ili putem distributivnih kanala treće strane.

Rečeno, jasno pokazuje da je tehnologija dominira u načinu na koji hotelijeri dobijaju rezervacije. Zbog toga bi i vaš pristup promovisanju  hotelskog poslovanja trebalo da se promeni i prati svetske trendove.

Ono što je još zanimljivije je činjenica da postoje različiti setovi digitalnih marketinških strategija koje se mogu pratiti dok se bavimo OTA-om i čak dobijamo direktne rezervacije.

Hotel Digital Marketing to get more bookings in 2019

Tehnologija sa sobomdonosi  iscrpan niz ideja, strategija i ciljeva za dobivanje više rezervacija, pružanje izuzetnih usluga i konačno dobijanje značajnog povećanja prihoda. Primena odgovarajućeg seta ideja za digitalni marketing hotela, u tom slučaju, je najbolji izbor koji morate napraviti.

Šta je tačno “Digitalni marketing u hotelijerstvu”?

Digitalni marketing usvaja se u mnogim oblicima koji uključuju uočavanje prisutnosti vašeg hotela na društvenim mrežama kao što su Facebook, Tvitter, Instagram itd. Osim toga, široko se razmatra postojanje veb stranice hotela i učvršćivanje vašeg prisustva na OTA(Online Travel Agencija).

U tom slučaju, pronalaženje pravog tehnološkog partnera koji je bolje poznat po osiguravanju direktnih online rezervacija i upravljanja distribucijom može vam pomoći da smanjite troškove distribucije zaliha za vaš hotel. Štaviše, morate pronaći načine da dođete do svojih gostiju koristeći medije kao što su sadržaj, e-poruke, veb stranice, plaćeni marketing, društveni mediji i druge takve ideje za promociju hotela na ispravan način. Očigledno je da morate prihvatiti činjenicu da hotelski digitalni marketing pre ili kasnije dobija više rezervacija, bolju vidljivost i naravno stabilni brend na tržištu. A pošto ste već počeli da se pripremate za 2019, ovde sam naveo 7 načina na koji će digitalni marketing pomoći da dobijete više rezervacija u novoj godini.

7 Strategija  digitalnog marketinga za više rezervacija u 2019. godini

  • Budite dostupni na internetu
  • Koristite “Metasearch”
  • Budite prisutni na drustvenim mrezama
  • Nezaboravite video
  • Pokrenite Google oglase
  • Pratite trendove: Chatbots
  • Odrzavajte online reputaciju

 

1.Uvek dostupni

Prvo, prvo treba da budete dostupni, ili bolje pretraživati na mreži da biste počeli sa bilo kojom digitalnom marketinškom strategijom. Jer, ako niste čak ni vidljivi na mreži; onda, bez obzira na to koliko ste se trudili, neće funkcionisati.

Sada, kako se može doći do interneta, pitate se?

Jednostavno. Osmislite svoj hotelski sajt. SEO je vrlo bitan.

And when I say a hotel website, I don’t just mean put up some poor pictures, add 2 lines of content about your hotel, and be done with it.

NO. I mean a hotel website which showcases your amenities, your hotel location, your rooms, and everything else that your hotel is.

Performing a good SEO will make you rank on the search engines, thus giving you the visibility your hotel needs.

Integrating your hotel website with a booking engine like Zen HMS will also let you take bookings directly from your hotel website, without any third-party interference.

2. Advertise on Metasearch Engines

Next, we talk about Metasearch Engines viz. Google Hotel Ads, TripAdvisor and, Trivago. Believe it or not, but listing on these metasearch engines will not only boost your visibility, but also improve your brand value.

Though, being available on metasearch would need you to be open to receive direct bookings. The more direct bookings you get, the more you’ll be pushed up in the industry.

Especially when I talk about Google Hotel Ads. It’s gradually proving to be Google’s savior in disguise for hotels struggling to reduce dependency on the OTAs. To dig deeper into this, you can check our blog post on how Google Hotel Ads help increase hotel revenue.

So if you’re not yet listed on any metasearch engines, now’s a right time to do that.

3. Go live on Social Media

Presence on social media platforms like Facebook and Instagram is not a new thing these days. But making the most of that and utilizing it to their best potential is what you need in your hotel digital marketing strategy.

Going live on these platforms is one effective approach to increase engagement of your followers. And higher your engagement, the more people you’ll be able to reach to. Fa

While Facebook has its own charm for hotel businesses, Instagram is a whole another story, wherein there’s a long list of hotel Instagram ideas which you can apply in your marketing strategy.

4. Don’t forget videos

Gone are the days of having one reality. These days the world works on dual-reality -the actual reality and virtual reality. Which is why this strategy is one of the most favored hotel digital marketing strategies.

To start with, you should adopt new ways of showcasing your hotel and in that case, videos can be of best help.

You should really consider getting your hotel tour filmed and get it uploaded on your YouTube channel. You can even highlight your hotel location, the facilities you provide through short videos. Also, consider filming the frequent events that you hold at your hotel and needless to talk about airing your guests’ video testimonials.

All of this digital video content eventually attracts many guests with better stay stories, which will in turn earn you higher revenue.

5. Run Ads everywhere

Instant exposure always has its benefits, but it also has its fair share of drawbacks unless your adverts are properly managed and optimized.

Run dedicated ad campaigns on Google and Facebook (Instagram comes with it). There are many benefits of engaging into such campaigns. Moreover, they make sure that your hotel is visible and the information about your commendable services reaches to the right people.

Just by the way, Facebook Ads are the cheapest way to attract more guests. So, you can easily get more bookings through the platform by staying within your budget.

In the same lines, even Remarketing Ads give you amazing opportunities to bring your hotel business in the light by targeting those people who’ve already visited your website. Hence, there are higher chances that they’ll visit your website to book with you.

6. Practice the trend: Chatbots

Chatbots are becoming increasingly popular in the hospitality industry lately. Not only can they help with conversions, but they can also improve your brand’s reputation and therefore increase trust and engagement with your would-be guests.

Chatbots improve communication, direct people down the path to booking, ensure your 24×7 availability and reconnect with visitors who have abandoned their bookings.

Try implementing chatbots on your website and see how your bookings increase with a considerable hike in guest satisfaction.

7. Maintain your online reputation

Overriding any belief you might have in your mind for your hotel’s online reputation; you need to accept the fact that the hotel industry was, is and will be revolving around guest satisfaction.

Negative feedback is just as valuable as positive feedback.

JACK CANFIELD

And why not. You NEED to know what your guests are saying about you. How else will you improve your services?

Besides, these online reviews are the key elements these days. All your guests, current and future ones at that are going to check those reviews and ratings to decide on their stay with you.

That’s why maintaining your online reputation is an important aspect of your hotel digital marketing. Keep a close track on your ratings and key review sites and determine your goal firmly where you want to be!

Set an objective of what you want your guests to say about your hotel once they leave. Hence, a well maintained online hotel reputation will help you go a long way by getting you more bookings.

In conclusion:

Marketing, particularly hotel digital marketing plays a vital role in revenue generation for hotels. There are bigger and better players becoming contenders and correspondingly guests are demanding more and more personalization.

Today, guests want friendly websites to work with. They’re becoming exceedingly tech savvy and are not willing to compromise on the quality of offerings from hoteliers both in terms of services and ease of accessibility.

With the help of hotel digital marketing, it is necessary to ensure that all channels are utilized to gain the maximum advantage and that no opportunities for revenue generation are left unrealized.

To sum things up, make 2019 your year with more bookings, streamlined operations, positive reviews and the best business year for you. Try these ways for your hotel digital marketing to get more bookings in this year and take a step further in the industry above your competition.

By |2019-03-01T11:50:06+00:00August 19th, 2016|News|0 Comments

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